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T Toyota Motor Corporation is a Japanese automobile company with its headquarters in Toyota City, in Aichi Prefecture. The company was founded in 1933 by Sakichi Toyoda as a branch of Toyoda Automatic Loom Works. Three years later, in 1936, the company produced its first car, the Model AA sedan, and the following year became the Toyota Motor Corporation under the leadership of Sakichi Toyoda’s son Kiichiro Toyoda. Since then, the company has experienced exponential growth ranking among one of the top 10 automobile companies in the world. Looking closely at Toyota’s logo reveals the letters of the now world famous company. WWII impeded development during the first decade of the company’s existence. After the war, the company’s first big decision was to expand into the United States. Toyota Motor Sales, U.S.A. was established in 1957, and the first car they produced for the U.S. was the Toyopet sedan. In the beginning, the Toyopet was a complete failure, however, after being redesigned and renamed the Toyota Corona, the sales went through the roof. This car’s success marked the beginning of Toyota’s rise to greatness. In the following decades, Toyota continued to grow and expand, acquiring other companies among which were Hino Motors, Daihatsu Motor Company and Nippondenso, which manufactured buses, trucks and electrical auto components. It didn’t take long before the company became the largest and most trusted car manufacturer in Japan. Toyota started producing a luxury brand called Lexus, with their first vehicle simply known as the LS. The company then made a step towards sustainability with the release of the Prius in 1997. The Toyota Prius was the world’s first hybrid vehicle available for purchase to the general public. Today Toyota distributes vehicles and parts to 170 countries and regions across the world. The company also manufactures boats, steel, rubber, and automatic looms as well as working with raw materials like cork, wool, and cotton. Other divisions of the company even deal with real estate. In addition to all this, Toyota is working on preserving the environment by replacing fossil fuels in with green fuels, improving the productivity of Japanese agriculture by breeding functional and durable crops and helping to create a recycling-oriented, hydrogen-powered society that won’t have to rely on non-renewable resources. Much of Toyota’s success so far has been thanks to the brand’s reliability and the low-cost maintenance of their vehicles. However, in recent years, the competition has been upping their game, and manufacturers like Volkswagen and Tesla threaten to surpass Toyota by creating cheaper and more efficient hybrid and electric vehicles. What remains to be seen is whether or not the competition will prevail. Can Toyota surpass their own achievements and preserve their spot at the top of the automotive industry?  

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